A One-Stop Platform Design for the Hospitality Industry
The ServeMe platform includes 3 products that can be used together and independently: ServeMe Orders, ServeMe Menu and ServeMe Delivery.
Industry:
Hospitality
Services:
UI/UX Design
Location:
Ukraine
Challenge
Identify the problems that users face in the hospitality sector and search for cases where process automation can bring value to the business.
Solution
Starting work on the product, we followed the idea of creating a platform for automating interactions with the place’s clients and guests to improve customer service in hotels and restaurants. The product implements the idea of being where the client is.
In the beginning, we selected such areas of development as:
A solution to automate the process of communication with customers and guests at restaurants, hotels, resorts, etc, regarding the acceptance of orders and processing requests;
A platform to digitize the menu of restaurants and cafes and make it more accessible to guests.
Subsequently, we expanded the range of solutions, supplementing it with automated delivery and pick-up service platform. Throughout the entire product creation process, we validated countless ideas, carried out dozens of studies and made several pivots. As a result, we launched designs for 3 products.
Web portal and mobile application for hotels and large restaurant complexes
Staff mobile application design: helps receive orders and answer guests’ questions
The design for an administrative panel that helps: create and manage the restaurant's menu (photos of dishes, descriptions, dish weight, presence of allergens), customize dishes; manage the staff; maintain statistics on service quality: most popular items, staff productivity, and number of orders; show answers to the most frequent guest questions; carry out promotions among guests of the establishment; receive feedback on quality of service.
A client application design: helps access all the institution's services from anywhere and without live communication with the staff.
A web application design (with the same functionality).
A digital menu
The design of an administrative panel for creating and managing digital menus: menu representation creation that involves dish description, photographs, ingredients, allergens (if any), weight; statistics tool; institution information management: address, work hours, contact information.
A client web application design that gives access to the digital menu of the establishment.
Delivery service
The design of an administrative panel for managing delivery conditions, delivery menu, processing orders, and keeping order statistics;
An application design for placing orders for delivery.
Technologies Used
The ServeMe platform is built on a robust and innovative technology stack, which enables us to deliver superior service to our valuable customers in the hospitality industry. We use a combination of cutting-edge technologies, programming languages, and frameworks to ensure that ServeMe is a high-performance, reliable, and scalable platform.
The workflow
Forming an idea
Market analysis
Competitor analysis
Projecting
Idea validation
Wireframing
Prototyping
Usability testing
Development
Launch
Results analysis
About the team
The product was built internally for the local market with further expansion worldwide.
Team composition
Product Manager
1
UX/UI Designer
1
Marketing Manager
1
Impact
The product we designed and built implements the idea of being where the client is.
Enabling an automated interaction with clients wherever they are, we improved customer service and added value to the hospitality industry.
