Case StudiesA One-Stop Platform Design for the Hospitality Industry

A One-Stop Platform Design for the Hospitality Industry

The ServeMe platform includes 3 products that can be used together and independently: ServeMe Orders, ServeMe Menu and ServeMe Delivery.

Industry:

Hospitality

Services:

UI/UX Design

Location:

Ukraine

01

Challenge

Identify the problems that users face in the hospitality sector and search for cases where process automation can bring value to the business.

02

Solution

Starting work on the product, we followed the idea of ​creating a platform for automating interactions with the place’s clients and guests to improve customer service in hotels and restaurants. The product implements the idea of being where the client is.

In the beginning, we selected such areas of development as:

  • A solution to automate the process of communication with customers and guests at restaurants, hotels, resorts, etc, regarding the acceptance of orders and processing requests;

  • A platform to digitize the menu of restaurants and cafes and make it more accessible to guests.

Subsequently, we expanded the range of solutions, supplementing it with automated delivery and pick-up service platform. Throughout the entire product creation process, we validated countless ideas, carried out dozens of studies and made several pivots. As a result, we launched designs for 3 products.

Web portal and mobile application for hotels and large restaurant complexes

Staff mobile application design: helps receive orders and answer guests’ questions

The design for an administrative panel that helps: create and manage the restaurant's menu (photos of dishes, descriptions, dish weight, presence of allergens), customize dishes; manage the staff; maintain statistics on service quality: most popular items, staff productivity, and number of orders; show answers to the most frequent guest questions; carry out promotions among guests of the establishment; receive feedback on quality of service.

A client application design: helps access all the institution's services from anywhere and without live communication with the staff.

A web application design (with the same functionality).

A digital menu

The design of an administrative panel for creating and managing digital menus: menu representation creation that involves dish description, photographs, ingredients, allergens (if any), weight; statistics tool; institution information management: address, work hours, contact information.

A client web application design that gives access to the digital menu of the establishment.

Delivery service

The design of an administrative panel for managing delivery conditions, delivery menu, processing orders, and keeping order statistics;

An application design for placing orders for delivery.

A One-Stop Platform Design for the Hospitality Industry
03

Technologies Used

The ServeMe platform is built on a robust and innovative technology stack, which enables us to deliver superior service to our valuable customers in the hospitality industry. We use a combination of cutting-edge technologies, programming languages, and frameworks to ensure that ServeMe is a high-performance, reliable, and scalable platform.

A One-Stop Platform Design for the Hospitality Industry
04

The workflow

01

Forming an idea

02

Market analysis

03

Competitor analysis

04

Projecting

05

Idea validation

06

Wireframing

07

Prototyping

08

Usability testing

09

Development

10

Launch

11

Results analysis

05

About the team

The product was built internally for the local market with further expansion worldwide.

Team composition

  • Product Manager

    1

  • UX/UI Designer

    1

  • Marketing Manager

    1

06

Impact

The product we designed and built implements the idea of being where the client is.

Enabling an automated interaction with clients wherever they are, we improved customer service and added value to the hospitality industry.

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